Innovation in the service of creativity, entrepreneurship and development

At CMAA, innovation is not limited to technology.

It means imagining new ways to create, learn, produce and build businesses, drawing on African craftsmanship, research, design and the Cultural and Creative Industries.

Our ambition is to establish CMAA as a regional hub for creative innovation, capable of supporting talent, developing sustainable solutions and strengthening the profile of arts and crafts across West Africa.

Our Vision for Innovation

Learning through real-world experience

At CMAA, innovation is a driver of transformation.

It begins at the earliest stages of learning, where ideas take shape through drawing, design and prototyping.

It continues in our workshops, where traditional craftsmanship engages with design and contemporary technologies. It is further developed through experimentation with materials, techniques and processes, paving the way for creative, sustainable solutions adapted to the realities of our local context.

This approach enables us to:

  • experiment with new teaching approaches;
  • develop high-impact creative projects;
  • turn talent into viable projects;
  • strengthen the links between craftsmanship, design, entrepreneurship and research.

At CMAA, innovation is not an end in itself: it is a way of learning, creating and transforming the world.

The Three Dimensions of Our Approach to Innovation

Educational Innovation

We develop a teaching approach based on hands-on learning, real-world projects, experimentation and collaboration.

Every learner learns by creating, testing, producing and sharing.

Entrepreneurial Innovation

CMAA supports creators in transforming their ideas into sustainable economic activities.

Through ICC Studio, learners develop their projects, strengthen their visibility and prepare to enter the workplace or start their own businesses.

Research-Led Innovation

Through ICC Lab, CMAA promotes applied research, experimentation with new materials, academic collaboration and international cooperation projects. 

The Pillars of Innovation

ICC Studio

Turning talent into viable projects

ICC Studio is CMAA’s entrepreneurship programme.

Structured around three stages — Awareness, Development, and Incubation & Demo Day — it supports creators as they develop their ideas and turn them into viable projects.

Specialist pathways — AAD Focus, Fashion Focus, Music Focus and Performing Arts Focus — provide tailored support for different creative sectors.

ICC Lab

Research. Experiment. Collaborate.

ICC Lab is CMAA’s innovation laboratory.

It promotes:

  • Research through creative practice
  • International workshops
  • Artist residencies
  • Academic partnerships
  • Cooperation programmes

Its objective is to position CMAA as a regional platform for creative innovation.

Innovation for Local Development

Innovation at CMAA is designed to deliver tangible impact.

It contributes to:

  • Preserving local craftsmanship and expertise
  • Promoting African resources
  • Supporting creative entrepreneurs
  • Developing sustainable solutions
  • Creating jobs

Strengthening the Cultural and Creative Industries  

An International Outlook

CMAA develops collaborations with:

  • Universities
  • Research centres
  • Cultural institutions
  • Businesses
  • Technical and financial partners

These partnerships foster exchanges, residencies, joint projects and collaborative innovation. 

Our 2030 Ambition

By 2030, CMAA aims to become a sub-regional Centre of Excellence for training, innovation and incubation in arts and crafts and the Cultural and Creative Industries.

Innovation is one of the key drivers of this transformation. 

Why Choose an Innovative Environment?

  • An experimental approach to learning
  • Real-world projects
  • Entrepreneurial support
  • An applied research laboratory
  • National and international collaborations

Access to the creative professions of tomorrow 

Take Action

Are you a creator, researcher, partner, business or institution?

Join an ecosystem where ideas take shape and become projects with real impact.